Today consumers spend up to 30 percent of their time on the web watching videos. This is a huge trend for webcast marketing. Plus, it’s an efficient way for consumers and potential clients to learn about your product and how it can serve their needs.

Webcasting helps to build relationships with customers and potential clients by allowing you to share your videos on social media platforms and enabling ratings. You can measure the impact of each video and optimize your choice of content and distribution strategy with built-in analytics. This is an important trend that you can take advantage of while watching your brand awareness increase.

Easy-to-use video marketing platforms work. You can easily engage your audience, communicate effectively, and extend your reach across any device; delivering your message securely and achieving quick responses and feedback.

What to Look for

You need to have the ability to measure your impact. Is your communication effective? Are clients engaged with videos to the end? What is your drop-off rate? Low is the goal!

Webcasting is ideal for major events that demand flawless performance. A solid, steady platform is an excellent way to showcase high-quality video content with minimal setup.

Key Benefits Include:

• Unsurpassed performance.
• High-quality video content with minimal setup.
• Instant outreach to thousands.
• Versatility that allows you to control the content and shift your message if needed.
• Prerecorded webcast options for immediate or later viewing.
• Ease of use. Extensive viewer customization options and simple navigation tools will keep participants engaged!

Webcasting gives you the flexibility to decide how your audience views and accesses your events. That’s empowerment for better brand marketing! Webcasting optimizes your lead generation/marketing funnel and easily identifies the most interested and engaged prospects.

Make sure the company you choose for webcast marketing has strong registration and detailed viewer analytics. This will help you reach everyone and measure their participation; tracking how long they viewed your video or webcast, the questions they submitted, and the poll and survey responses.

Cloud-based offerings are simple to use and easily accessible and it’s where the technology industry is headed today! During your live webcast, a chat feature provides the ability to engage and reach out to a sales or marketing representative on demand. Customer support is also readily available 24/7.

Contact 1Source International to learn about their high-impact and revenue generating webcast options. Make 1Source International, your “1Source” for webcast marketing.